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What Is AgentFlow?

AgentFlow is Flowera's visual builder for AI-powered conversations and automations. Instead of writing code, you drag nodes onto a canvas, connect them, and describe what each step should do. The result is a working bot that can answer questions, collect information, call your systems, and route conversations — across chat, forms, Instagram, WhatsApp, and more.

If you can sketch a flowchart, you can build an AgentFlow.

When to use AgentFlow

Reach for AgentFlow whenever a conversation needs to do more than reply with a single canned answer. Common examples:

  • Smart support bots that understand a question, look something up, and answer in your brand's voice.
  • Lead collectors that ask for a name, email, and phone number, then save them automatically (see Lead collector bot).
  • Routing assistants that read a message and send it down different paths — sales here, support there.
  • Channel automations that reply to Instagram DMs, WhatsApp messages, or Zoho CRM events.
  • Scheduled and batch jobs that run a flow on a timer or across many records at once.

How it differs from a plain chatbot

A plain chatbot maps fixed questions to fixed answers. AgentFlow is a flow of steps — each step can think, decide, remember, and act.

Plain chatbotAgentFlow
One question in, one answer outMany steps, each doing part of the job
No memory between messagesRemembers details across the whole conversation (flow state)
Can't branchRoutes down different paths based on what the user says (branching)
Can't reach your systemsCalls APIs, CRMs, sheets, and other tools (Tool node)
Chat onlyChat, forms, webhooks, Instagram, WhatsApp, Zoho, schedules (triggers)

The building blocks

Every AgentFlow is made of nodes connected by lines. A few you'll meet early:

  • Start — where every flow begins. It also defines what triggers the flow (a chat, a form, a webhook) and any starting information you want to track.
  • LLM and Agent — the "thinking" nodes powered by an AI model. Agents can also use tools.
  • Condition and Condition Agent — route the conversation down different branches.
  • Direct Reply — send a message straight back to the user.

You don't need every node to get started. A useful first bot can be just three: Start → LLM → Direct Reply.

Where to go next

tip

You never have to get a flow perfect on the first try. The canvas lets you test as you build, so you can add one node, try it, and adjust.