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Assets

Assets are the workspace's file library — logos, price lists, brochures, audio clips. Files a flow hands out, as opposed to knowledge a flow answers from.

The Files tab of the Document Stores page — the workspace asset library.

What assets are

An asset is a file you upload once and reference from any flow by name. Each public asset gets a URL, so a flow can send it, embed it in an HTML reply, or include it in a message.

The distinction that matters:

AssetsDocument stores
What it's forFiles you send to customersText you answer from
How a flow uses itReferences its URLSearches it
Typical contentLogo, PDF catalogue, terms documentManual, policy, FAQ

The same PDF can be both — indexed in a store so the bot can answer questions about it, and uploaded as an asset so the bot can send the actual file.

Uploading a file

Open Document Stores from the left menu and switch to the Files tab, then press Upload Files. Images, video, audio, and documents are all accepted.

Flowera derives a sanitised name from the filename and that name is what flows reference: lowercase, spaces replaced with hyphens, special characters dropped, and the extension kept. Company Logo.png becomes company-logo.png.

The extension is part of the name, so the reference is {{ $assets.company-logo.png.url }} — not company-logo and not company_logo. Rename thoughtfully before uploading: company-logo.png is a better variable than logo_final_v2_USE_THIS.png. Easiest is to insert assets from the palette rather than typing the name.

Public and private assets

Every asset is one or the other:

VisibilityReachable by URLAppears in the variable paletteUsable in a flow
PublicYesYesYes
PrivateNoNoNo — make it public first

Private is the safe default for anything you're not ready to hand out. A public asset URL is guessable-adjacent and requires no login, so treat "public" as meaning genuinely public: fine for a logo or a brochure, wrong for a signed contract.

Using an asset in a flow

Reference an asset anywhere variables work:

{{ $assets.company-logo.png.url }}

Two ways to insert one without typing it:

  • The variable palette — the purple {x} icon opens it; the Assets tab lists public assets with their sizes, and searching filters across the whole library.
  • Inline {{ — typing two braces in any variable field opens the suggestions, with assets under their own category.

{{ $assets.all }} gives an array of the workspace's assets, for flows that pick a file dynamically.

$assets.all includes private assets

It is not filtered by visibility. Names, original filenames, sizes, tags, descriptions and metadata for private assets go to the model along with the public ones — only the URL stays unusable. Don't put anything sensitive in a private asset's filename or description, and don't rely on $assets.all to enumerate "what customers can see".

See Uploads and assets for the difference between $assets and $uploads.

The short version: $assets are yours, uploaded ahead of time and stable. $uploads are the customer's, arriving with a message and lasting one conversation.

Deleting an asset

Delete from the file list. The URL stops working immediately.

Anything referencing the asset breaks at that moment — a prompt containing {{ $assets.company-logo.png.url }} resolves to nothing, and an HTML reply renders a broken image. The flow itself doesn't fail, which makes this a failure you find out about from a customer. Search your prompts for the asset name before deleting.